M/M Paris x Anicorn "2" colllection - Timepiece "2HAPPY"
THE FIRST TIME EVER: STAPLE x ANICORN
PROJECT ARTEMIS – A Trinity of Time, Space and Streetwear.
ANICORN teams up with design legend Jeff Staple to launch PROJECT ARTEMIS. The Artemis Project honors zero gravity space expeditions and features a new NASA watch – Artemis Time (built on Anicorn’s signature watch model K452).
Artemis Time has a clean, minimal and sleek design, the gray color is inspired by the moon rock, with the orange highlights on the dial and crown recalling the “International Orange” applied on the spacesuit. Artemis Time comes with Nato Straps which is perfect for rugged conditions and adventures. Individually numbered (250 pieces worldwide)
A Trinity of Time, Space and Streetwear. - Staple, FALL 2022; THE FIRST TIME EVER: STAPLE x ANICORN PROJECT ARTEMIS.
In 1997, jeffstaple walked into a boutique in New York City wearing a shirt he printed in his silkscreen class at Parsons School of Design. He had no intention of even wanting to start a brand. He walked out of that store with an order of 12 shirts. STAPLE was officially open for business.
What started as a small T-Shirt line handmade by jeffstaple, grew organically and began to gain visibility in NYC. In the process of building this burgeoning brand, Nike asked jeffstaple in 2005 to create a special commemorative sneaker that would represent New York. The STAPLE x Nike Dunk Pro Low SB "NYC Pigeon" was conceived and lead to much fanfare upon its release and exposed Staple—as well as sneaker culture—to the masses.
STAPLE is now a world renowned brand which reflects the gritty and never-ending energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York, but The Pigeon is also the influence behind Staple’s extensive apparel range and collaborative items available across the world. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as fashion, music, sport, and art.
25 YEARS IN, STAPLE CONTINUES TO BE A POSITIVE SOCIAL CONTAGION.
Our founder is jeffstaple (born Jeffrey Ng) ... A creative visionary with work encompassing graphic design, fashion design, footwear design, and brand marketing. He is the founder of Reed Art Department (f.k.a. Staple Design) and has worked on creative projects ranging from startup brands to Fortune 100 companies. Jeff founded STAPLE in 1997, the NY-based pioneering streetwear brand with the now infamous “Pigeon” logo. He also founded experiential lifestyle boutique, REED SPACE in 2001.
Today, jeff is the host of HYPEBEAST’s popular podcast “The Business of HYPE” and is one of the most prominent teachers on SKILLSHARE. He is also a frequent moderator, lecturer and keynote speaker at industry panels & conferences. jeffstaple continues to expand his “Positive Social Contagion” worldwide as the brand celebrates its 25th anniversary.